ããŒãžãã芧ããã ãããããšãããããŸãïŒ
çæ¬çãšé¹¿å 島çã®çå¢ã®å±±ã®é äžã§ã蟲è¬ãè¥æãäžå䜿çšããè¶èãæ œå¹ããç·è¶ãåçŽ è¶ãã€ãã£ãŠããŸãã
ããªãŒã¬ããã¯ãã£ãŒãã¡ãŒã ãããŸããŸèŸ²åã代衚ã倩é瀌ïŒããŸã®ããïŒãšç³ããŸãã
çæ¬çæ°Žä¿£åžãšé¹¿å 島çäŒäœåžã®çå¢ä»è¿ã®å±±ã®äžãç§éïŒå€«å©Š2人ïŒã®æŽ»åã®å Žæã§ããå±±ã®äžã§ãããæããæ°Žãè±å¯ãªå Žæã ã£ãçºã人ã ãéãŸãç掻ã®å Žãšãªã£ãŠããããã§çžææ代ã®éºè·¡ãä»ã§ãçºæãããŠããŸããéçåç©ãé³¥ãæè«ããããŸãééããããªãç¬è«é¡ãããããããŸããèªç¶ãšå ±åããç掻ãããã®ã«é©ããå Žæã ãšæããŸãã
ãè¶ã®æ œå¹ã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã§ãã®ã§ã倧èªç¶ã®äžéšåã®ãããªãè¶çã«ãªã£ãŠããŸãã
æ·å°é¢ç©ã¯14ãã¯ã¿ãŒã«ã§ãè¶çã¯8ãã¯ã¿ãŒã«ããµãã«ãŒãã£ãŒã«ãã®1ïŒ5åã1ãã¯ã¿ãŒã«ãªã®ã§ãããªãåºãã§ãããè¶åã®ä»äºïŒè¶èã®ç®¡çã»è¶åã®ç®¡çïŒã¯äžäººã§è¡ã£ãŠããŸãã
å±±ã®äžã§ã¯ãäœãæ éãããšèªåã§ä¿®çããæ¹ãæ©ãçºãäœã§ãèªåéã§ãã£ãŠã¿ããšããç掻ããã家ãªã©ãèªåéã§é ããªããç掻ããŠããŸãã家ã¥ããã®æ§åã¯ãYouTubeã§ãé ä¿¡ããŠããŸãã®ã§ããã£ããã芧ãã ãããââ
ãã®ãè¶çã¯ã40幎以äžã®éã蟲è¬ã»ååŠè¥æãå šã䜿çšããªãæ œå¹ãããŠããŠãææ©JASãååŸãããŠããå Žæã§ããããã¡ããçŸåšãææ©JASã¯ååŸããããã«ïŒçŸåšã¯ã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã®èªç¶æ œå¹ã«ã·ããããŠè¶èã®æ œå¹ãããŠããŸãã
ãã ãå·¥å Žããè¶æã¿ã®æ©æ¢°ã40幎以äžåã®ãã®ãªã®ã§ãæ éããŠåããªããã®ãå€ãã§ãã
å·¥å Žã®æ©æ¢°ã¯ãéšåããã«ããããŸãã«äº€æããŠãŸã åãã®ã§ããããè¶æã¿ã®æ©æ¢°ãéçã®ããã§ãä»æã®åŸ¡è¶æã¿ã¯å€§å€èŠåŽããŸãããã§ããéãã®ãšãããŸã§è¶æãããŸããããããããæ¡ãæ®ããŠããŸã£ãè¶èããããŸãã
ãšãŠããšãŠãæ®å¿µãªäºã§ããã
ãŸãã¯ãè¶æã®æ©æ¢°ããä¿®çããŠå®ç§ã«è¶æãã§ããããã«ããå®å®ããçç£éãç®æããããšæã£ãŠãããŸãã
æãã è¶èã§ã¯ãå®å¿å®å šã¯åœããåã®äºãšã飲ãã§é ããŠçŸå³ãããšèšã£ãŠé ããçŽ è¶ã»ç·è¶ã»ã»ããè¶ã補é ããŠãããããšæã£ãŠãããŸãã
ãããŠã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã«é©ãããã®å Žæã«ãããè¶çãšå·¥å Žããããããããã£ãšæ®ããŠãããããã«ããä»åŸã¯èª°ããéã³ã«æ¥ããããããªå Žæã«ã¿ãªãããšäœãäžããŠãããããšæã£ãŠããŸãã
ããšããšå®å®¶ãã蟲è¬ã»ååŠè¥æãå šã䜿çšããªãæ œå¹ã®ãè¶èŸ²å®¶ããããŠãããç§ã¯ã2009幎ã«åž°çãæ¬æ Œçã«ãè¶ã®ä»äºãå§ããŸããã
2019幎ã®11æã«ç¬ç«ããã®å¹Žã®12æã«ã奥ããã®ãããèŠã€ããã2020幎1æã«ã¯ç¡äºã«æè¡çµäºããããšåæã«ãè¬ã®ãŠã€ã«ã¹ãçåšãæ¯ãããä»ãŸã§ä»¥äžã«é£ãšå¥åº·ã®å€§åãã«æ°ä»ããããŸããã
2021幎ã®7æãããçžãã£ãŠçŸåšã®ãè¶çãšå·¥å Žã§èŸ²è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã®ç·è¶ã»çŽ è¶ã»ã»ããè¶ãã€ããå§ããŸããã
ã€ãã³ããªã©ã«ãããããåå ãããŠé ããã客ãããšçŽæ¥ã話ãããäžã§ãããããªãã³ããé ããã¹ãã¬ãŒããã£ãŒã ãã§ã¯ãªãããã¬ãŒããŒãã£ãŒãäœã£ãŠã¿ãããšæããŸããã
ã§ãããããããšããšäžè¬çãªãã¬ãŒããŒãã£ãŒã¯é£²ãã åŸã«èãã ã«ã ã«ããŠèªåã«ã¯åããªããšæããŠããã®ãšãéç äžã®å¥¥ãããæåŸã®å³èŠãããã®ã§ãããã¥ã©ã«ãªé£²ã¿ããããã®ã«ããããšèããŸãããããŒã¹ãšãªãç·è¶ã»çŽ è¶ã»ã»ããè¶ããã£ãã蟲è¬ã»è¥æãå šã䜿çšããªãã§æ œå¹ããŠãããã®ãªã®ã§ããããã¬ã³ãããç©ããªãŒã¬ããã¯åæã«ãã ãããããšæããŸããã
æ·»å ç©ã人工éŠæã䜿ããªããªãŒã«ããã¥ã©ã«ãªãã¬ã³ããã£ãŒãã€ããããšã«ããŸããã
ãã ãåæéžã³ããªããªã倧å€ã§ãäŸãã°åãåçš®ã®èèã§ãæ œå¹ããå ŽæãéããšãéŠããå³ãå€ãã£ãŠããŸããåæãšåæã ãã®ãã¬ã³ããã£ãŒãªã®ã§ãçŽ æã®å³ãéèŠãšãªãããªããã€èªåã®äœã£ãçŽ è¶ãšã®çžæ§ãããã®ã§ãäœåºŠãç¹°ãè¿ãè©Šäœåãè©ŠããŠã€ãã£ãŠããŸããã
èŠåŽã®ç²æãã£ãŠãèªä¿¡ã®æãŠããã¬ã³ããã£ãŒãã§ãããšæããŸãã
å®çžŸãšããŸããŠã¯ããããããäºã«ããããã®ãåºãã«ãã§ããã泚æé ããŠããã販売ãããŠé ããŠããŸãã
ããã€ãã玹ä»ãããŠé ããšãæ±äº¬ãè¡šåé15/e organicãæ±äº¬ãæ°å®¿é§ æ§å BERGãæ±äº¬ãéŠç³žçºAnd Teiãæ±äº¬ã枯åºCOFFEE STAND .OTTENãæ»è³ã倧接åžæ ªåŒäŒç€ŸManaiãå²éãé¢åžRAKUDAã倧éªãéªæ¥æ¢ ç°å«è¶å®€KOHOROãçŠå²¡ãDEAN&DELUCAãçŠå²¡åºãåå€åºãçæ¬ãé¿èããŸããšç©ºæž¯æ¬åœ©é€šãçæ¬åžãµã¯ã©ããã¯ãã¢ãæ¬åœ©é€šããããçæ¬åžRootâïœPurelyã人ååžã©ãããŒãã©ã³ããæ°Žä¿£åžShop & CafeããããŒã¿ïŒéã®é§ ïŒãæ°Žä¿£åžéã®é§ ã¿ãªãŸãæ°æ°Žä¿£é§ åºãæ°Žä¿£åžã¢ã«ã«ã«ã³ã接å¥æšçºããã»ãããã鹿å 島ãåºæ°Žåžãããããšæ°·åºããªã©ãªã©ãšãªã£ãŠããŸãã
蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã®ãè¶ã®æ œå¹ã§ã®å·¥å€«ã¯ãéèãçãæ®ããŠå€§å°ã®ä¿æ°Žåãé«ããäºã§ããæ€ç©ã«ãšã£ãŠæ°Žã¯è¡æ¶²ã®ãããªãã®ã§ãæ ¹ããåžåããæ°Žåã«ãã£ãŠå šèº«ã«æ é€ããããããŸãã人éã«ãšã£ãŠã¯ãã ã®æ°Žåã§ããããè¶ã®æšã«ãšã£ãŠã¯ãæ°Žåã§ããè¡æ¶²ã§ããããšããäºã§ãããŸãè¥æãªã©ãæããªãã®ã§è¥æã«äœåãªå®³è«ãè«ãå¯ã£ãŠããããšããªãããã®åå°ã®çæ ç³»ãå£ãããšããããŸããããã¡ããåç©«éã¯æžã£ãŠããŸãã®ã§ãããåºããããã®ã§ãè¶ã®æšãäŒãŸãããããŠãå æ°ãªãè¶ã®æšãç¶æããŠããŸãã
ãã ãèªç¶æ œå¹ã®é¢çœããšããã§ãããã®ã§ãããåãæ§ã«æ œå¹ããã°ã©ãã§ãåºæ¥ããšããäºã§ã¯ãªããåšãã®ç°å¢ã倧åãªã®ã§ãããã®ãè¶çã¯æ¬åœã«ãèªç¶æ œå¹ã«é©ããå Žæããªãã ãšæããŸãã
ãŸããèªç€Ÿå·¥å Žã§ã¯èªåã®çã§æ¡ããè¶èã ãã®è£œé ã®çºãæ®ç蟲è¬ãäžåæ€åºãããŸããã
補é æ¹æ³ãäœåºŠãå¥ãã¿ãŒã³ã§ã®äœãæ¹ãè¡ããããçŸå³ããããæ¹ãåãå ¥ããŠããŸããæéãããããŸãããæã£ãã»ã©éãäœããŸããããå®å¿ã»å®å šã ãã§ã¯ãªããèªåéãçŸå³ãããšæã£ããã®ãäœãããã®ã§ããã ãããªããã€ããŠããŸãã
2024幎ãææ©JASèªå®èšŒ
ææ©JASã®èªå®èšŒã§ãããã®èªå®èšŒãæã£ãŠããªããšããææ©ã»ãªãŒã¬ããã¯ããšããè¡šèšã¯åºæ¥ãŸããã審æ»ãæ¯å¹Žæ¥ãŠããã ããå³æ£ãªã審æ»ã®äžããèªãå®ãããšãªããŸãã1幎éã®ç®¡çèšé²ãæ œå¹èšé²ã䜿çšããæ©æ¢°ã®å±¥æŽãåºè·ã®å±¥æŽãªã©ãã»ããšã«å³ãã審æ»ãéããªããšãææ©ã»ãªãŒã¬ããã¯ããšäœ¿ããªãããã«ãªã£ãŠããŸãã
â åœåã§æ œå¹ãå å·¥ãããè¶ãéãããŠé ããŸãã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã®ãè¶ãã©ããªå³ãªã®ãæããŠãããããšå¬ããã§ãã
â ããŸããŸèŸ²åã®ãŠã§ããµã€ãã«ãååãæ²èŒãããŠãã ããïŒæè¿ã§ã¯SNSã§ã®åçåæ°ã267äžåãè¶ ãããããŠã§ããµã€ããžã®ã¢ã¯ã»ã¹ã1æ¥3000件ãè¶ ããæããããããŸãããããããåãå ¥ããŠããäºå®ã§ããããæ¯æŽããã ããæ¹ã ãžã®ãæ©ãå¿ããããªãã®ã§ãããŸããŸèŸ²åãåç¶ããéãæ²èŒãããŠé ãããã§ããæ²èŒã¯åã¯ã©ã¹å çé ãšãããŠããã ããŸããæ²èŒå¯èœã®å Žåããååãããã¯ããŒã ãäŒç€Ÿããåºã®ååãæããŠé ããäŒãããããšã宣äŒãããããšãSNSã®ã¢ã«ãŠã³ããªã©ã³ã¡ã³ããé ããã°æ²èŒãããŠé ããŸããâ»ãã ããäžè¬çã«èŠãŠè¯ããªãäºã¯çžè«ã®äžãæ²èŒã¯æ§ããããŠããã ããŸãã®ã§ãäºæ¿ãã ãããâ»ã¯ã©ã¹ã®è¡šç€ºã¯ããããªãããã«è¡šç€ºããããŸãã
è³éã®äœ¿ãé
ç¬ç«ããŠ4幎ãä»ãŸã§ã¯äœãšã売ãäžããéèæ©é¢ããã®åå ¥ã§ãã®ãã§ããŸããããè¿œå ã§ã®èè³ã¯é£ããç¶æ³ã§ããæ¬ãããžã§ã¯ãã§ã¯ãå®å®ããå質ãšéã®ç·è¶ã»åçŽ è¶ãã€ããããã®è³éãšããŠäœ¿ãããŠé ããŸãã
èšåè²»ïŒçŽïŒïŒäžå
ææ°æ(17%+çš)ïŒçŽïŒïŒäžå
ãããŠã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã«é©ãããã®å Žæã«ãããè¶çã¯ãã¡ãããå·¥å Žããè² ã®éºç£ãšããŠã§ã¯ãªããããããããã£ãšå®ãæ®ããŠãããããã«ããŠãããä»åŸã¯èª°ããéã³ã«æ¥ããããããªå Žæãã¿ãªãããšäœãäžããŠãããããšæã£ãŠããŸãã
ã¡ãªã¿ã«ãäžã®åçã¯ã2024幎6æã«äžã®2åã ããè¶æã¿ãåºæ¥ãã®ã§ãããéäžã§ãè¶æã¿ã®æ©æ¢°ãåããªããªã£ãŠããŸãããè¶ãæããªãã£ãåçã§ããéžå®ããŠãèåãããŠãæºåäžç«¯ã ã£ãã®ã«ã2åã§è¶æãè«Šããªããã°ãªããæ²ããã£ãã§ãããã
æåŸã«
åœåã¯èªç¶æ œå¹ã§ãè¶ãäœã£ãŠããŸããã蟲è¬ãååŠè¥æãå šãŠæªããšã¯æã£ãŠããŸããã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã§ã€ãããšçç£éãåå以äžã«ãªã£ãŠããŸãã®ã§ãå šãŠã®èŸ²å®¶ã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ãããŠããŸããšããã ã§ããå°ãªãåœå èªçµŠçãããã«å°ãªããªããé£ã¹ç©ã足ããªããªã£ãŠããŸãå¯èœæ§ããããŸãããã ãã®äžæ¹ãæ·»å ç©å€§åœãšèšãããŠããæ¥æ¬ã®é£ããäœã®å ·åãæªãæ¹ãªã©ã身äœãé£ã¹ç©ã飲ã¿ç©ãåãä»ããªããªãæ¹ãããã£ããããŸããã客æ§ããã®ã¡ãŒã«ã§ãã蟲è¬ã»è¥æãå šã䜿çšããªãæ œå¹ã§ãè¶ãã€ãã£ãŠé ãããããšãããããŸãïŒããšãããªãã瀌ãèšãããäºããããŸããã©ã¡ããè¯ããšãæªããšã決ããã®ã§ã¯ãªããå¿ èŠãšæã£ãæ¹ãå¿ èŠãªæ¹ãæã«åã£ãŠããããã ãã§è¯ããšæããŸãããããŠãæã«åã£ãŠé ã以äžã¯ãèªç¶æ œå¹ã®èŸ²å®¶ãšããŠããšããšããã ãã£ãŠè²«ãéããŠãããããšæã£ãŠããŸããé·ããªããŸããããæåŸãŸã§ã芧ããã ãããããšãããããŸããã
ããŸããŸèŸ²åã代衚ã倩é瀌ïŒããŸã®ããïŒ
ïŒåéæ¹åŒã«ã€ããŠïŒ
æ¬ãããžã§ã¯ãã¯All-inæ¹åŒã§å®æœããŸããç®æšéé¡ã«æºããªãå Žåããèšç»ãå®è¡ãããªã¿ãŒã³ããå±ãããŸãã
ã³ã¡ã³ã
ãã£ãšèŠã