èªå·±ç޹ä»ããæšæ¶
çãããããã«ã¡ã¯ïŒ
æžè°·ã®ãšã¹ããµãã³ãBELZEïŒãã«ãŒïŒãã®ãªãŒããŒãæé³ïŒãããïŒã§ãã
BELZEã¯âãªããããå¶ãâãã³ã³ã»ããã®ããŒã¿ã«ãã¥ãŒãã£ãµãã³ã§ãã
çªç¶ã§ããç§ã¯2025幎4æ13æ¥ãç³å£å³¶ãã©ã€ã¢ã¹ãã³ïŒã€ã·ãã©ïŒã«åºå ŽããŸãïŒ
ã§ããéåãåŸæã ããææŠããããã§ã¯ãããŸããã
ç§ã¯ãBELZEã®ãªãŒããŒãšããŠãæ¥ã ããããã®ã客æ§ãšæ¥ããäžã§ãããªãããèªåãå¶ãããããšé 匵ã人ã®å§¿ãéè¿ã§èŠãŠããŸããã
è±æ¯ã»ãã§ã€ã·ã£ã«ã»ããã£ã±ã¢âŠ ã©ããããã æœè¡ãåããã ãã§ã¯ãªãã
ãå€ããããããååãã«ãªãããããšããæ³ããè©°ãŸã£ãè¡å ã§ãã
ã客æ§ãçæ³ã«åãã£ãŠåªåããå§¿ãèŠãŠãæã«äžç·ã«æ©ãã§ããå¿æŽããããšã®æ¥œããããç¥ã£ãç§ã¯ãæ°ã¥ããã®ã§ãã
ð¥ç§ãææŠããŠã¿ããïŒïŒïŒ ãšã
ð¹ã§ãããã®ææŠã¯ç§ã ãã®ãã®ãããªãã
ãšã¹ããéããŠâãªãããâãå¶ããå ŽãæäŸãããªãŒããŒãšããŠãç§èªèº«ãå
šåã§ææŠããå§¿ãèŠããããšã§ãBELZEã®ç念ãäœçŸãããïŒ
ãããŠãç§ã®ææŠã âãªãããèªåã«åãã£ãŠããããªãâ ã®èäžãæŒãããïŒ
ãã®ãããžã§ã¯ãã¯ãç§ã®ææŠãã¿ããªã§å¶ãããããžã§ã¯ãã«ããããšæããŸããã
â€ïžâð¥ç§ããã©ã€ã¢ã¹ãã³ãå®èµ°ããããšâã ãâããŽãŒã«ã§ã¯ãããŸããã
â€ïžâð¥ç§ã®æ¬æ°ã®ææŠãéããŠãé 匵ãããªããå¿æŽãããã
â€ïžâð¥ã¿ããªã®ãããªãã®âãªãããâãå¶ãææŠã«ãããïŒïŒ
ãããªæ³ãã§ãä»åã®ã¯ã©ãŠããã¡ã³ãã£ã³ã°ãç«ã¡äžããŸããã
ãŒãŸãã¯å°ãã ããç§ã®ããšãã話ããããŠãã ããããŒ
ç§ã¯ãšã¹ããå§ããåã¯ãã¢ã€ãã«ãšããŠæŽ»åããŠããŸããã
20æ³ã®é ã人éé¢ä¿ã®ãã©ãã«ã§å¿èº«ãå·ã€ãããã 空ã£ãœã®æ¥ã
ãéãããŠããŸããã
ãããªäžãè¶£å³ã§æçš¿ããæã®åç»ã転æ©ãšãªãããã¢ã€ãã«ã«ãªããŸãããïŒããšãããªãã¡ãŒãã
ã¢ã€ãã«ã«å¯ŸããŠã®ç¥èãçããææ¬²ãäœããªãã£ãç§ã§ããããæªç¥ãžã®ææŠããæ±ºæããŸããã
ã¹ããŒãžã«ç«ã¡ãå¿æŽããŠããã人ãããããšã®åã³ãç¥ããå šåã«ãªãããã®ã®ååšãç¥ãããããŸã§æ¥œãããªãã£ã人çãäžå€ããŸãããç§ã¯ãŸãã«âçããåâãããããŸããã
ããããã¢ã€ãã«ã«ã¯ãåŒéããã€ããã®ã
ç§ã®äººçãæã£ãŠãããâã¢ã€ãã«âãšãèªåãã¹ããŒãžã«ç«ãŠãªããŠãé¢ãã£ãŠãããã
âã¢ã€ãã«âã®äžçãç§ãã§ããåœ¢ã§æ¯ãããã
ããããŠã¢ã€ãã«ãšããŠæŽ»åããªããããåãã¢ã€ãã«ã®ãã£ãªã¢ãæ¯æŽããããšèãã
ãã¢ã€ãã«ã次ã®ãã£ãªã¢ãç¯ããå Žæãäœãããã ãšæãããã«ãªããŸããã
ãŒãšã¹ããµãã³BELZEãåŒãç¶ãã§ãŒ
ãããªãšããã¢ã€ãã«æŽ»åã«äžåºåããã€ãã瀟å¡ãšããŠåããŠãããšã¹ããµãã³ãBELZEããä»»ããŠãããããšã«ãªããŸããã
å
ããããåŸæ¥å¡ã«å ããæªçµéšã®çŸåœ¹ã¢ã€ãã«ãéçšãç§ã®ææŠã®å§ãŸãã§ãã
ã§ããæ±ºããŠé 颚æºåžãªã¹ã¿ãŒãã§ã¯ãããŸããã§ãããæè¡ãçµå¶ã®ç¥èãäžååã§ã課é¡ã¯å±±ç©ã¿ãæãããã«ãããªãããšãå€ããæ©ãæ¥ã ãããã§ããããã£ãšãããµãã³ã«ãããããšããæ³ãã§ãå°ããã€æ¹åãç©ã¿éããŠããŸããã
ãŸã ãŸã æé·éäžã§ããã
ãBELZEã«æ¥ãŠããã£ãããšæã£ãŠãããããµãã³ã«ãããã
ãã®æ°æã¡ã ãã¯ããã£ãšå€ãããŸããã
ðå¶ãããããžã§ã¯ãðã§å®çŸãããããš
ãŒðå¶ãããããžã§ã¯ãðãšã¯ïŒãŒ
ãã®ãããžã§ã¯ãã¯ãç§ã ãã®ææŠã§ã¯ãªããã¿ããªã§ãå¶ãããããžã§ã¯ãã ã§ãã
ã¿ã€ãã«ããã®ãŸãŸãããããããðå¶ãããããžã§ã¯ãðã«ããŸããã
ðââïžâãªãããâãå¶ããããªããå¿æŽããããã«ãç§ã¯å
šåã§èµ°ãæããŸãïŒ
ðµââïžãã©ã€ã¢ã¹ãã³ãéããŠãâãªãããèªåã«åããããšã®æ¥œããâã蚌æããŸãïŒ
ðââïžãã®ææŠã¯ç§ã ãã®ãã®ã§ã¯ãªããããªããšäžç·ã«éãåããšãŒã«ã§ãïŒ
ðªç®æšã¯å®èµ°ïŒ
ð¹ã¿ã€ã ããããææŠããããšãã®ãã®ãç®çã
æ£çŽãç§ã¯ éåãåŸæã§ã¯ãããŸãããã ãããããå
šåã§åªåããªããšå®èµ°ã¯ã§ããŸããã
ã§ãâŠ
ð¥å
šåã§åªåããŠã
ð¥å
šåã§æ¥œããã§ã
ð¥å
šåã§ããªããå·»ã蟌ãã§ã
絶察ã«å®èµ°ããŸãïŒ
ãã©ã€ã¢ã¹ãã³ã¯ç§ã®ææŠã®åœ¢ã§ãã
ãã®ææŠãéããŠãâãªãããèªåãå¶ããããšé 匵ãããªãâãå
šåã§å¿æŽããŸãïŒ
ãŒå¶ãããããžã§ã¯ãã®å
¬çŽãŒ
ãã®ææŠã¯ããã åºå Žããã ããã§ã¯ãããŸããã
ç§ã¯ 倧äŒåœæ¥ãŸã§ãæ¬æ°ã§åªåãããã®éçšãçºä¿¡ããŠãããŸãïŒ
ðª1æ¥1æçš¿ïŒSNSã§æ¯æ¥å ±å
TikTokã»InstagramãªãŒã«ã»YouTubeã·ã§ãŒã ã«ãŠç·Žç¿ã»ç¥èã»çŸå®¹ã»å¿æŽã¡ãã»ãŒãžãæçš¿ããŸãã
çãããšãããªããšäžç·ã«ãææŠããæ¥œãããå
±æããŠããããã§ãã
ðTikTokð
ðInstagramð
ðYoutubeã·ã§ãŒãð
ðªé±2ïœ3æ¬ã®YouTubeæçš¿
ãã©ã€ã¢ã¹ãã³ã«åããç·Žç¿é¢šæ¯ãææ°èŸŒã¿
ãã©ã€ã¢ã¹ãã³åå¿è
ã®åŠã³
ã¹ããŒããšçŸå®¹ã®é¢ä¿
å¥åº·ã»äœã¥ããã»é£äºç®¡ç ãªã©ã
ãã é 匵ããäŒããã ãã§ãªãããããªããšäžç·ã«ååãã«ãªãããã³ã³ãã³ããçºä¿¡ããŸãã
ðYoutubeð
ãããžã§ã¯ãç«ã¡äžãã®èæ¯
ãŒBELZEãç®æãã®ã¯ããªããããå¶ããµãã³ããŒ
ç§ã¯ãBELZEã®ã³ã³ã»ãããããªããããå¶ãçµæåºããµãã³ãã«ããŸããã
ãè±æ¯ããŠã奜ããªæãçããããã«ãªã£ãŠãã£ãšèªä¿¡ãæã¡ããïŒã
ããèã®ã³ã³ãã¬ãã¯ã¹ããªãããŠèªåã®ããšã奜ãã«ãªãããïŒã
ããã£ãšç¶ºéºã§å±
ç¶ããããã«åªåããããïŒã
ã客æ§ãBELZEã«æ¥åºãããçç±ã¯ããŸããŸã§ããã ã¿ããªâãªãããèªåâãç®æããŠã
åã«é²ãããšããŠããããšããç¹ã¯å
±éããŠããŸãã
蚪ããã客æ§ã«æœè¡ããäŒè©±ãããããšã§çããçµæãæäŸããŠããŠãç§ã¯æ°ã¥ããŸããã
ãææŠãã人ãå¿æŽããã®ã£ãŠããããæ¥œããïŒã
âãªãããâãå¶ãããµãã³ãšããŠãç§ã¯ã客æ§ãå¿æŽãç¶ããŠãããã§ãã
ã§ããå¿æŽããã ãã§ãªããèªåèªèº«ãææŠè
ã§ããç¶ããããšã§ãBELZEã«é¢ããå
šãŠã®äººã«âææŠããã£ãŠæ¥œããâãšæã£ãŠããããããããªããïŒ
ããããŠããBELZEãªãŒããŒãšããŠã®ææŠããšããããšã§ãã©ã€ã¢ã¹ãã³åºå Žã決æããŸããïŒ
ãŒãããŸã§ã®æŽ»åãŒ
å
ã»ã©ç³ãäžããéããç§ã¯ã¢ã€ãã«ãšããŠæŽ»åãç¶ããŠããŸããã
掻åãç¶ããäžã§åœ¢ãå€ããªãããã¢ã€ãã«æ¥çã«é¢ããç¶ããŠããŸãã
å°ããã€èªèº«ã®æŽ»åãã»ãŒããããšã¹ããµãã³ãBELZEãã®ãªãŒããŒãšããŠã®æŽ»åã«ããåãæ³šããããšèããããã«ãªããŸããã
çŸåšã¯ãšã¹ããµãã³ãBELZEãã®ãªãŒããŒãšããŠã®æŽ»åã䞻軞ãšããªããããPRã§ã¢ã€ãã«ãèµ·çšããããã¢ã€ãã«ã¹ã¿ãããéçšããããšãæ¥çãšã®ã€ãªããã倧åã«ããŠããŸãã
ä»ãŸã§ã«ãªãæ°ãã圢ã§ã¢ã€ãã«çãçãäžãããšåæã«ããšã¹ããµãã³ãšããŠçŸå®¹ã»å¥åº·ã»ååããªæ°æã¡ãã客æ§ã«æäŸããããšã倧åã«ããŠããŸãã
ç®æšéé¡ãšäœ¿ãé
ãã®ãããžã§ã¯ãã§éãŸã£ãè³éã¯ãBELZEã®ãããªãããªãããããå¶ããããã®ç°å¢ã¥ããã«å ãŠãããŠããã ããŸãã
ð¹ç®æšéé¡ã¯ 300äžåïŒ
CAMPFIREã®ææ°æïŒ17%ïŒãé€ãã çŽ 249äžå ãã以äžã®ããã«æŽ»çšããŸãã
ãŒBELZEã®ããªããããå¶ãããå¿æŽè³éïŒçŽ174äžåïŒ
ã客æ§ã»ã¹ã¿ããã»ãããŠããªããé¢ãããã¹ãŠã®äººãããªãããèªåãã«è¿ã¥ããç°å¢ãæŽããŸãã
â
æ°ããèšåã»æœè¡ã®å°å
¥
â
ãã¯ã¹ããã£ãªã¢æ¯æŽã®æ¡å
â
ãµãã³ã®ç°å¢æ¹å
â
ããªãããããå¶ããããã®ç¹å¥æœç
â
çŸå®¹ã»å¥åº·ãããŒãã«ããæ
å ±çºä¿¡ã®åŒ·å
ãŒçºä¿¡ã»ããã¢ãŒã·ã§ã³æŽ»åïŒçŽ75äžåïŒ
âãªãããâãå¶ããæ¥œãããããå€ãã®æ¹ã«å±ãããããçºä¿¡ã®åŒ·åãè¡ããŸãã
â
çºä¿¡ã®ã¯ãªãªãã£åäž
â
PRã»åºååºçš¿ã®æ¡å
â
ãªãªãžãã«ã°ããºã»ãã¹ã¿ãŒã»ãã¶ã€ã³å¶äœã®åŒ·å
BELZEã«é¢ãããã¹ãŠã®äººã®âãªãããâãå¶ãããã§ãã
ããã¯ãã§ã«ããªãã®âãªãããâãå«ãã§ããŸãã
ãã®ãããžã§ã¯ããéããŠãäžç·ã«æªæ¥ãã€ãã£ãŠããããå¬ããã§ãïŒ
å¿æŽããããããé¡ãããããŸãïŒ
ãªã¿ãŒã³ã«ã€ããŠ
ð¥CAMPFIRE à BASE ã©ã¡ãã§ãå¿æŽã§ããŸãïŒð¥
ãã®ãããžã§ã¯ãã§ã¯ã以äžã®2ã€ã®æ¹æ³ã§å¿æŽã§ããŸãïŒ
CAMPFIREïŒã¯ã©ãŠããã¡ã³ãã£ã³ã°ïŒ
ð¹SNSã»YouTubeã§ã®ãååæ²èŒãäŒæ¥PRæ ããšã¹ãäœéšãã±ãããªã©ç¹å¥ãªãªã¿ãŒã³ããçšæ
BASEïŒãªã³ã©ã€ã³ã·ã§ããïŒ
ðå¿æŽãããžãTã·ã£ããªã©ãæè»œã«è³Œå
¥ã§ããå¿æŽã°ããºã販売ïŒ
ð BASEã®ã°ããºè³Œå
¥ã¯ãã¡ãð
ã©ã¡ãã®æ¹æ³ããããªãã®å¿æŽãåã«ãªããŸãâš
ãããŠãä»åããã¯ã¢ããã§å
¥ã£ãŠãã ãã£ãŠããšã¬ãã¬ãŒããŒã®æœæ ¹å
çã®å
šé¢ååã®ããšã
ãªã¿ãŒã³å
容ãäœãããŠããã ããŸããã
æ°Žæ³³ãããŒãœãã«ããšã¬ã®ã³ãŒããšããŠåç»å
å€ã§æŽ»èºããŠãããŠããŸããðTikTokãã©ãã¯ãŒ3äžäººè¶ãæœæ ¹å
çð
ãªã¿ãŒã³å 容
ããã«ä»åããæ¯æŽããã ãããã¹ãŠã®æ¹ãžã®ç¹å žãçšæãããŠããã ããŸããã
以äžãªã¿ãŒã³å
容ã«ãªããŸãã
ã»ã¡ãã£ã¢å¿æŽãã©ã³ã»ã»ã»åç»ãSNSãéããŠãæ¯æŽããŠãã ãã£ãæ¹ã®ãååãäŒæ¥ããŽã玹ä»ãããŠããã ããŸãð
ã»åå¥ã¡ãã»ãŒãžã»å®èµ°èšŒã»ã»ã»ãååãå ¥ããç¹å¥ãªã¡ãã»ãŒãžãèšå¿µåããçšæâš
ã»BELZEãšã¹ãäœéšã»ã»ã»æ¥é ã®ãèªèº«ãžã®ãè€çŸã«âŠïŒå°ãã§ããªã©ãã¯ã¹ããŠããã ããããã«ã
BELZEã®ãšã¹ãäœéšããçšæããŸããâšãã¹ãŠããã¬ãŒã³ãçšã§ã®ãæ¯æŽãå¯èœã§ãã
ã»ãšã¬ã»ãã£ãããã¹ãã©ã³ã»ã»ã»å¿ã身äœãæŽãããæ¹ãžâŠïŒæœæ ¹å çãäžå¯§ã«ãæã«å³ããæå°ããŠãããŸãããã¡ãããã¬ãŒã³ãçšã§ã®ãæ¯æŽãå¯èœã§ãã
ã»ã€ãã³ãã»ãªãäŒãã©ã³ã»ã»ã»çŽæ¥äŒã£ãããªã³ã©ã€ã³ã§ç¹ãã£ãŠãããäžç·ã«ææŠã§ããããããªãšæãäœãããŠããã ããŸããããã€ãã³ã°äœéšããã²ã¿ããªã§ãããã§ãã
ðã»ã¢ã€ãã«ã»æ®åœ±äŒãã©ã³ã»ã»ã»ã¢ã€ãã«ãšããŠã®åœ¢ã§å¿æŽãããããšã®å£°ãããã ããŸããŠã远å ãããŠããã ããŸããïŒã¢ã€ãã«ãšããŠã®æé³ãå¿æŽããŠããã ãããªããŠå¬ããããŸãð
ðãªã¿ãŒã³è¿œå ð
æåŸã«
ãããŸã§èªãã§ãã ãããæ¬åœã«ããããšãããããŸãïŒ
ç§ã¯ãšã¹ããµãã³BELZEã®ãªãŒããŒãšããŠã"ãªããã"ãå¶ãããæäŒããããããšã倧奜ãã§ãã
ä»åã®ãã©ã€ã¢ã¹ãã³ææŠã¯ãç§èªèº«ããã®ç念ãäœçŸãã
ãå¿æŽããåŽã ãã§ãªããææŠããå§¿ãèŠããããšã§ããã£ãšå€ãã®äººã«âãªãããèªåãå¶ãããâãšæã£ãŠãããããããšããæ³ãããå§ãŸããŸããã
ã§ãããã®ææŠã¯ç§äžäººã§ã¯çµ¶å¯Ÿã«ã§ããŸããã
ð¹æ¯æŽããŠãã ããçããã®å¿æŽããBELZEããã£ãš"ãªããã"ãå¶ãå Žæã«ããåã«ãªããŸãã
ð¹ãããŠãããªããå«ããBELZEã«é¢ãããã¹ãŠã®äººã®æªæ¥ãæããç
§ãããŸãã
ããªãã®å¿æŽããææŠã®åååã«ãªããŸãã
ãããŠãäžç·ã«ãã®ãããžã§ã¯ããå¶ããŠããããå¬ããã§ãïŒ
ãããããé¡ãããŸãïŒçµ¶å¯Ÿå®èµ°ããŸãïŒïŒ
å ¬éMVæ®åœ±åå æš©ã®ãªã¿ãŒã³ã«ã€ããŠã®è³ªåã«ãªããŸãã åå ã§ããæéåž¯ã¯æŒéã«ãªããŸããïŒ å®èµ°ç®æããŠãé 匵ã£ãŠãã ãããïŒ