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MarketAble company
Founder / Consultant
My name is Liliana Sánchez Iglesias, I am from Honduras and I work in marketing and international business development, assisting coffee farmers from Latin America and my homecountry - Honduras- to establish long-term partnerships with importers and roasters across the globe.
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Japan is very dear to me as I was a recipient of a scholarship to study my Masters in Kyoto, where I lived from 2002- 2005. At that time I did not imagine that I would be working with coffee and coffee producers and that coffee would bring me back to Japan many years later. During my time in Japan I did learn about the great appreciation Japanese consumers have for high quality products, the dedication and specialization in every trade, and the great love Japanese people have for coffee.
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I learned about 27 Coffee Roasters and 27 CoffeeGreen through the Honduras Cup of Excellence and their incredible appreciation and validation of the quality of the competing coffee when Kasai san, in two years in a row, acquired the winning coffees of Cup of Excellence. I later learned that his commitment and appreciation of Honduran quality coffee producers took him to set a personal goal he called, "One Container Mission" - to bring to Japanese roasters and consumers exceptional coffees from different regions in Honduras, and introduce our country- a new and undiscovered origin-to the sophisticated and knowledgeable palates of Japanese consumers.
ïŒç§ã27 COFFEE ROASTERSãç¥ã£ããã£ããã¯ãCup Of Excellence ãã³ãžã¥ã©ã¹å€§äŒã§ãããè西ããã倧äŒåªåã³ãŒããŒã2幎é£ç¶ã§ç²åŸãããšãã«ãã³ãŒããŒã®å質ã«å¯Ÿãããã®é©ãã¹ãè©äŸ¡ãšæ€èšŒã®æ§åãç®ã®åœããã«ããã®ã§ãããã®åŸç§ã¯ãè西ããããã³ãžã¥ã©ã¹åå°ã®è¯è³ªãªã³ãŒããŒãæ¥æ¬ã®ããŒã¹ã¿ãŒãæ¶è²»è
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Last year I visited Tokyo in November, and by recommendation of the Honduras Embassy I visited Pelican Coffee and found the beautiful Honduran coffees that Kasai San carefully selects and brings to Japan. My trip then continued to Taipei, where I visited K-café, a coffee shop that has also trusted Kasai san with the selection of beautiful Honduran coffees. My heart was very happy as I enjoyed these beautiful coffees, produced with so much effort by my fellow countrymen, coffee producers that dedicate great effort and financial resources to ensure the best quality coffee.
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Kasai san through his "One Container Mission" and commitment to Honduran coffee producers is an amazing Ambassador for our coffee, the people behind it and our country Honduras. I am very moved and also excited about this additional effort to bring beautiful coffees to Japan and other places in Asia in spite of the difficult times we are going through. Thank you for you commitment and I am happy to invite Japanese coffee lovers to discover these beautiful coffees that are the result of the dedicated work of coffee producers from different corners of my beautiful Honduras. ã©ããããããšãããããŸã.ããããããããããé¡ãããŸã. Keep on, Honduras!
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I would like to say to the Japanese people thanks for the support the Honduran coffee farmers in these difficult moments, we really appreciate it, only we like farmers can feel how a little movement in Japan have a big impact in Honduras.ïŒãã®ãããªå°é£ãªç¶æ³ã®äžããã³ãžã¥ã©ã¹ã®ã³ãŒããŒèŸ²å®¶ãæ¯æŽããŠãã ããæ¥æ¬ã®çããã«æ¬åœã«æè¬ããŠããŸããç§ãã¡ãã³ãžã¥ã©ã¹ã®èŸ²å®¶ã¯ãæ¥æ¬ã®çããã®æŽ»åããšãŠã倧ããªãã®ã ãšæããŠããŸããïŒ
We are doing our best to produce and provide to Japanese a high and healthy product, but now with this special and unique moment on our history like humans, we can see Japan don't let us alone and try to help us, considering that you have the same problem, is something amazingïŒç§ãã¡ã¯ãé«å質ãªã³ãŒããŒè±ãæ¥æ¬ã®çããã«æäŸããããã«æåãå°œãããŠããŸããä»ãç§ãã¡äººé¡ã«ãšã£ãŠç¹å¥ãªããšãèµ·ããŠãããã®ç¶æ³ã§ãåããã³ãããŠã€ã«ã¹ã®åœ±é¿ãåããŠããæ¥æ¬ã®çãããç§ãã¡ãäžäººã«ããã«å©ããããšããŠãã ããããšããçŽ æŽãããæããŸããïŒ
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