SEO stands for Search Engine Optimization, a discipline of digital marketing looking to improve the ranking of content from a website on search engines like Google. The goal is to have the maximun of relevant keywords on the first page and possibly on the top 3 results. If you do a search like “siem reap massage”on Google, you will notice that Trip advisor/Viator, and Travefish were often on the top 3 of the search and therefore take away most of the clicks.
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