ããã«ã¡ã¯ïŒ
ã¡ã³ããŒã®ããããã§ãïŒ
åŸæ¥å¡ç ä¿®
ããŒã NPDïŒæ°ååéçºïŒNew Product Development)ãšã
ããŒã IBïŒåŸæ¥å¡éçšãæè²ïŒInner Branding)ã
ïŒããŒã ãåãåãããŠ
æäŸããã¡ãã¥ãŒã®ã¬ã·ãæè²ãè¡ããŸããïŒ
åçïŒåãããªé°å²æ°ã§èª¿çæå°ããNPDã®ãã£ããŒ
女æ§ã¹ã¿ããã¯ãªããªãèŠããæ©ãã
æåŸ
倧ããšã®ããšïŒïŒ
ãã¶ã€ããŒãšæã¡åããâ
ããŒã IM(å è£ ïŒInside Marketing)ã¯ãã¶ã€ããŒãš
åºèã€ã¡ãŒãžãæŠãåããããŠããŸãïŒ
çŽåŸã®ãããã¶ã€ã³æ¡ãåŸããããŸã§
ãã ãããã.......!!
åçïŒã¹ãã€ã³äººãã¶ã€ããŒãããšã€ã¡ãŒãžã®æŠãåãããããïŒå·ŠããïŒPMãªããªããPMãããããIMãµããã
ãã¶ã€ããŒãšæã¡åããâ¡
åçïŒæã¡åããã«è¡ã£ãã¯ããã¹ã€ã«ãæ¯èããããããïŒããªè¡šæ ã®IMãããã
暪æå¹åãä»ã
åçïŒåºèåã«OPïŒå€éšããã¢ãŒã·ã§ã³ïŒOutside Promotion)ã¡ãã£ããŒããããã¿ãªã¿ãããæ²ãã暪æå¹ããã¶ã€ã³ã¯PMã®ãªããªã
ãããã«
ã¯ã©ãŠããã¡ã³ãã£ã³ã°ãæ®ã44æ¥ïŒ
ã¿ãªããŸã®ãæ¯æŽãã
ãåŸ ã¡ããŠãããŸãïŒïŒ