If you had to describe where you live in one word, what would it be?  If you were asked this question, wouldn't it be difficult to give an immediate answer?  It is even more difficult if the place is not so famous nationwide.  When I thought of "Nabari City," I wondered what I could use to describe a place like Ise Shrine or Wagyu that most people are familiar with and that would be immediately recognizable and have an impact.
I thought about it a lot.

Finally, I came up with the word "Ninja" to describe Nabari City.

I like this year's NHK historical drama, "Dousuru Ieyasu," and look forward to watching it every week.  There was a scene in which Tamba Momochi, Iga-ryu Ninja, appeared.  The Iga region, which consists of present-day Iga City and Nabari City in Mie Prefecture, was the base for the Iga-ryu Ninja.  The birthplace of Tamba Momochi's descendants is located in Ryuguchi, Nabari City, Mie Prefecture.  Nabari is where Ninja are said to have trained.

Yes, Ryuguchi.

Ryuguchi is where the Japanese juniper berries "Nezumisashi" was found growing wild, then YUZUKI GIN was created with Nezumisashi found in Ryuguchi as a botanical .  YUZUKI GIN and Ninja are inseparably linked.  Moreover, the name "Nezumisashi" (means stinging rat) comes from the fact that when the Nezumisashi branch is placed in the path of a rat, the leaves are painful and sting a rat as a rattrap.  It is quite a Ninjutsu (fighting art of Ninja) origin, don't you think?

Because Nabari City is related to Ninja, the female members of this project dressed up as female Ninja Kunoichi, and the idea was born to make the ladies' gin "YUZUKI" have Kunoichi hiden to represent the ladies in Nabari.

Ninja is famous not only in Japan but also in the world.  We hope to promote YUZUKI GIN to the world as well as the tourist inbounding to Nabari City.  In Nabari City, there is a sightseeing spot called Akame 48 Falls, a waterfall spot full of minus ions, where you can practice ninja training.  The scene in the video of this project where we are training as Ninja is what you can do in Akame.

We hope YUZUKI GIN will give you a chance to know about Nabari City through Ninja hidden.